Aspenware already knew who they were, they just needed a little help putting it into words.
This was a one-week turnaround project — messaging and design for a brochure about the company and its Design Workshop offering.
Here's some sample copy:
This is what our customers have come to expect, and it’s what drives us: The idea that technology — especially in an enterprise setting — can deliver staggering results while being compelling and likable and inspiring. It’s the conviction that true innovation should bring people and ideas together, never raise walls between them.
At one time in our lives, many of us built technology for technology’s sake. Somebody asked for something, we made it. This wasn’t all bad. We were always grappling with the boundaries of what was known, pushing to find inventive and unexpected solutions; we learned a lot. Many late nights, so much bad food.
But then, at some point or another, we looked up.
And what we saw was humbling: Giant corporate IT structures built around the upkeep of outdated systems. Communications shifting almost entirely to the virtual world. Devices at dinner.
Instead of simplifying life, technology was consuming our time and attention. It was actually diminishing the potential for great ideas, for experimentation, for connection.
So, these days, we are very intentional about our approach. We keep human experience at the forefront of every project. This means everything we build must be simple, sophisticated and gorgeous. The technology must get out of its own way, invigorate users and stir innovation. It must bring us closer together as people.
Roles: writer and designer
